How sophisticated segmentation tools are making it easier than ever to reach the right letterbox.Download eBook
Learn how to find, target and reach your customers with letterbox media.
Have you heard about what’s going on in the letterbox marketing space? Finding your target audience is easier than ever before thanks to the availability of different data pools and sophisticated targeting tools that can pinpoint your customers, right down to the streets where they live.
Brands are increasingly using letterbox targeting to personalise their campaigns, including the design and messaging of the flyer or catalogue. With the number of these targeting variables ever increasing, marketers can run campaigns of all sizes – from national campaigns targeting specific audiences through to a campaign specifically targeting as few as 200 households.
Most marketers ‘set and forget’ their letterbox campaigns. This eBook explains why investing time in segmenting and targeting your audience can help you reach the right people with the right message in their own home.
Get to grips with the vast number of segmenting variables and understand how you can overlay them to build your target audience(s).
Learn how to build targeted flyer and catalogue campaigns using sophisticated media planning and mapping tools that find your customers down to the street they live on.
Gain the skill to harness your targeting information and tailor your marketing collateral’s messaging and design for each of your target personas.
Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out. With media, digital and customer service capabilities, we manage the fundamentals to ensure this happens like clockwork.Download eBook