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Authored by advertising legend and current Google Head of Design, Patrick Collister, this book is a collection of letterbox media ideas and campaigns that we wish a brand had run with Salmat.


Spanning a variety of industry verticals, each case study showcases images of the activation and will take you on a journey through the campaign background, results and commentary.

Creative letterbox ideas

Grab a hard copy for your office or a soft copy to send to your colleagues or clients. 

And if you're keen to explore any of the brilliant ideas in the book, then you know who to call. 


Get your electronic copy of I Wish I’d Thought of That - Creative Excellence for the Letterbox by filling out the form below

If you are also interested in receiving a hardcopy version, please be sure to select hardcopy from the drop-down and fill in your address detailsPlease note hardcopy versions can be sent to Australian residents only. 


At Salmat, we help our clients get closer to their customers. Since 1979, we have worked with some of Australia and New Zealand’s most trusted brands, using our unmatched depth and breadth of insight-driven services across the customer lifecycle to help them intimately understand their customers, drive business growth, and ultimately make their customers more valuable.