There are many facets to be considered when setting benchmarks for your digital channels: how have these channels performed historically? What is a realistic target for your business to aim for? Where are the gaps in your reporting?
You wouldn’t be alone if these questions left you with sweaty palms.
But, establishing benchmarks is imperatives for businesses to keep up with the market. Creating internal goals and targets is the only way for you to judge how your campaigns are tracking. To help take some of the stress out the process, we have created the eBook: The CMO’s Guide to Digital Benchmarking.
Complete the form below and we will send you our eBook, The CMO’s Guide to Digital Benchmarking.
Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out. With media, digital and customer service capabilities, we manage the fundamentals to ensure this happens like clockwork.Explore Salmat's History >