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Customer Management

4 biggest challenges in customer management and how to solve them

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What do 63% of Australian professionals rank as the greatest customer management challenge facing their organisation?

In this whitepaper you will learn:

  • Why Australian organisations are struggling to improve
    their customer management
  • The 4 biggest challenges to better customer management
  • Practical solutions for overcoming these challenges
  • Opportunities for delivering a frictionless, low effort customer experience
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Customer management

With so many access channels and increasing customer sophistication, the challenge of managing the customer experience has become daunting. Customer management executives know they need to improve satisfaction and drive a better customer experience to create genuine competitive differentiation. But what are the barriers preventing you from reaching your goals? And how can you overcome them to deliver a frictionless, low effort customer experience?

This white paper, based on our survey of Australian organisations, reveals the biggest challenges and barriers standing in the way of better customer management, and puts forward actionable strategies for dealing with them.

About Salmat

Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out. With media, digital and customer service capabilities, we manage the fundamentals to ensure this happens like clockwork.

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