A detailed report into
How you can mould a marketing strategy around price.
Price is the number one influence on consumer purchasing decisions (83%) over quality of product (67%), according to the Salmat Marketing Report 2018. This eBook explores the psychology of pricing, and how you can place price at the heart of your marketing strategy.
The top 3 challenges facing marketers
“The challenge now for a lot of retailers is that consumers feel that if they have to pay full retail price for anything, they’re being ripped off.”
David Webster, General Manager Marketing Solutions, Salmat
Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out. With media, digital and customer service capabilities, we manage the fundamentals to ensure this happens like clockwork.Download report