“There is a clear disconnect between what channels marketers think consumers are engaging with, and what consumers are actually using. Social media, for instance, is a powerful tool for driving awareness and interest and is also very powerful in the loyalty and advocacy space. However, it does not appear to have
David Webster - Salmat
How is this confusion over the marketing basics affecting the state of marketing in Australia? We explore this and more in our Salmat Marketing Report 2018.
We delve into the disconnect between what channels marketers think consumers use and those that consumers actually use to make a purchasing decision. Find out what channels you should be using to move your customers along the buyers’ journey to conversion.
Are the days of brand loyalty over? Our research suggests there are shifts in the way consumers engage with brands and the place they hold within their home. We explore how consumers actually form their decisions about a product and how brands should be tackling this issue.
The chasm between what marketers think consumers do and what consumers actually do is probably most pronounced when it comes to shopping in
All figures, unless otherwise stated, are from YouGov. Total sample size was 504 marketers (marketing decision makers), including 261 marketers from companies with 100 employees or more, and 243 from companies with 99 or less. A total of 563 consumers were also surveyed. Fieldwork was undertaken between 13th October – 3rd November 2017. The consumer sample figures have been weighted and are representative of all Australian adults (aged 18+). The survey was carried out online.