“The mismatch between marketer and consumer is surprising and is
Shane McClelland - Head of Marketing & Corporate Communications, Salmat
This is a dramatic shift from last year, where friends and family topped the list with 72%. Find out why.
Technology is becoming more influential in the customer's buying journey - but not all technology is equally influential. We explore what works and provide recommendations.
All figures, unless otherwise stated, are from YouGov. Salmat commissioned YouGov to conduct two online surveys - one with consumers and one with marketers. The consumer study was conducted between 28 September and 1
The consumer sample comprises of 1,039 Australian consumers aged 18 years and older. Age, gender and location quotas were applied to the sample.
Following the completion of interviewing, the data