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Digitisation is transforming government contact centres.

The pressure is on government departments to answer customers’ questions across multiple communications channels and centrally track interactions across all platforms.

Download this guide to learn about:

  • The digital challenge for government
  • Tying your channels together
  • Empowering your agents
  • Managing customer feedback
  • What does the future look like?


Complete the form below and we’ll send you our eBook, The Evolution of CX in the government contact centre.

In this eBook, you will learn how to:

  • Sell letterbox internally (convince everyone from the CEO down)
  • Unlock the power of data for letterbox campaigns (Data and letterbox? Yes, it’s a thing!)
  • Integrate letterbox media with your digital channels (How channels can play together)
  • Measure campaign success (Prove letterbox’s worth in hard numbers)
  • Integrate letterbox media into your marketing mix (Achievable next steps)

About Salmat

Salmat is a marketing services business that helps clients with the constant pressure of acquiring customers, week-in, week-out. With media, digital and customer service capabilities, we manage the fundamentals to ensure this happens like clockwork.

Explore Salmat's History >